Recruiting & Hiring
Cost Per Hire
Cost per hire is total recruiting spend — job board fees, ad spend, recruiter wages, bonuses, and tools — divided by the number of drivers hired in a period. It's the standard way recruiting teams compare the efficiency of different lead sources, campaigns, and recruiters against each other.
Cost per hire is calculated by adding up every dollar spent on recruiting activity in a period (job board postings, paid ads, recruiter compensation, software, sign-on bonuses, and referral payouts) and dividing it by the number of drivers hired in that same period. Because driver recruiting pulls leads from many channels — job boards, Facebook ads, referrals, SEO — tracking cost per hire by source is usually more useful than a single blended number, since it shows which channels are actually converting leads into seated drivers rather than just generating cheap clicks. Fleegital's source attribution ties each lead back to its originating channel so cost per hire can be calculated per source, not just company-wide.
Why it matters for recruiting and operations
A carrier can spend heavily on leads and still have a high cost per hire if those leads don't convert, which is why cost per hire — not cost per lead — is the number that should drive recruiting budget decisions. Comparing cost per hire across sources tells a fleet exactly where to put its next recruiting dollar instead of guessing.
Related terms
Where this shows up in Fleegital
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